Frequently Asked Questions

  • How much will it cost?

  • No two jobs are the same. The more technical the project, the more research required, and the more depth demanded, then the more time and resources required at our end. We can give you a free estimate over the phone, but we charge for consulting work. (If you go ahead with the project, the consulting fee is waived.) We’ll give you a written quote stating the scope and price of the project. We will honour the quote for the agreed upon work.

  • What if I don’t want a communications strategy, just a press release?

  • We’re happy to do single services or packages depending on your needs.

  • I'm on a tight budget - what's the single most important thing I can do to promote my business?

  • Get your website in order. If you don't have a website, you are allowing your business to be defined by your competitors. If you have an uninteresting, nondescript site, you are missing opportunities. Take a critical look at your site and consider re-writing some of the copy, adding key SEO phrases, and updating some of the design elements. What was acceptable a couple of years ago does not work in today's more competitive online environment. After this, build your communications plan to drive traffic to your website, which might involve a newsletter, a series of press releases, or a social media campaign. There is no one-size-fits all approach, but we can customize a communications plan to meet your budget.

  • Why do I need a communications strategy to drive people to my website when my spam box is full of people offering instant solutions?

  • It's snake oil, pure and simple. Imagine, for a minute, that you run Google. You want to keep your place as the world's most popular search engine, so you make sure your users feel their searches take them to interesting and useful sites, not any old garbage that happens to have some behind-the-scenes programming wizardry. And that's exactly what Google is doing when it ranks search results according to content and site visits. Essentially, they - and the other search engines - are looking for a site with worthwhile content that many people visit and link to. Which means these days, search engine optimization is done through content, especially page headings, so the challenge is to get the key terms into the text. And if you want to generate links to your site, the most productive way is social media.

  • But isn't it just easier to buy a batch of email addresses and send everyone an advert?

  • Easy, but not effective. What's the first thing you do when you sit down in your office every morning? Delete the spam. Consequently, your spam isn't going to be treated any differently. I've known people that have bought lists of email addresses - and got absolutely nothing from it. Spamming is unethical and actually creates a negative vibe. There are laws in Canada and the US against it, and it only takes a handful of people clicking the "this is spam" option in their email account to have your email provider rescinding your service.

  • You talk about social media. But how do I judge its success?

  • Through site visits. If more people are visiting your website, it's working. If not, you need to review your social media strategy and possibly your communications strategy too.

  • Am I really going to expand my business through social media?

  • The major corporations all seem to have a follow us on Facebook button on their sites, so they think it has value. Of course, they continue to promote themselves in other ways as well. Success is never guaranteed - you have to work at it. And clearly, it helps if your organization is actively involved with people if you want your blog and Facebook page to take off. It's more of a tough sell if you make widgets for some obscure industrial process, but if something is well written and timely, it will find readers.

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